I am honored to be featured in the Family Wealth Report in a new article that I co-authored with Carol R. Kaufman: How to Retain Clients During The Great Wealth Transfer, published on May 17, 2023. You can read it HERE, or read a short piece about it published in Talking Trends online magazine on July 10, 2023 HERE.

 

How to Retain Clients During The Great Wealth Transfer

Last updated: July 8, 2026

The largest generational wealth transfer in US history has already begun.

Most research shows that fewer than 20% of adult children of affluent clients will remain with their parents’ financial advisor after inheriting their parents’ wealth, because they have very different expectations of how they want advisory services delivered to them.

Trusted advisors to HNW baby boomers, such as financial advisors, wealth managers, and estate planning attorneys, recognize that retaining the next generation of clients is critical for the long-term success of their business. The issue is how to best accomplish this.

The most important pain points for trusted advisors to consider in retaining next-gen offspring as clients aren’t investment matters. Rather, they’re the “soft” or human issues, including values, communication and demographic diversity, which actually turn out to be the “hardest” obstacles to navigate.

Read the full article HERE to learn how to better understand these pain points and develop strategies to address them, in order for you to build strong relationships with the younger generations of your clients, securing the long-term success of your business.