Please read this short piece discussing Explaining Wealth Stewardship to Young Children, as published in Point of View online magazine on April 3, 2025, also a short video clip.

Susan shows how even young children can grasp wealth stewardship through familiar stories, and why starting these money talks early leads to better outcomes.

Last updated: August 4, 2026

Someone asked me recently, “How young is too young to start talking to our children about our family’s wealth?” My answer was that your children are almost never too young to start.

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Read this short piece on Your Kids Know More About Your Wealth Than You Think, as published in Talking Trends online magazine on March 4, 2025, also a brief video clip.

Susan reveals that children already observe far more about family wealth than parents realize, and why controlling that narrative early matters.

Last updated: August 4, 2026

Parents often tell me that their kids have no idea that they are wealthy.

I hasten to remind them that there is this thing out there called the Internet. Kids Google their parents. They Zillow their homes. An enormous amount of information is out there and readily available.

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Wealth Legacy Advisors LLC, nationally recognized thought-partner to UHNW families and their trusted advisors, today announced that it has been designated a finalist in 5 separate categories at The 12th Annual Family Wealth Report Awards.

We are honored to have been included in the list of finalists in these categories:

• Family Wealth Counselling
• Concierge/ Specialist Service Firm
• Leading Individual (Service Product Provider) – Susan R. Schoenfeld
• Outstanding Contribution to Wealth Management Thought Leadership (Individual) – Susan R. Schoenfeld
• Women in Wealth Family Office (Individual) – Susan R. Schoenfeld

Winners will be announced at a black-tie gala presentation dinner on May 8, 2025. The Family Wealth Report Awards recognize expert services for private family wealth firms. The awards reward achievement and showcase best-in-class providers.

Click to read this short thought piece covering How to Begin Wealth Discussions with Your Children, as published in Inspiration and Insights online magazine on February 12, 2025.

You can also watch this brief video clip.

Susan explains how to begin wealth discussions with children by meeting them at their current level of interest and maturity.

Last updated: August 4, 2026

Parents often ask me how to get started having wealth discussions with their children.

One of the most gratifying family meetings I ever facilitated was one where the parents wanted to teach their three high school-age children that there would be a safety net for them, even if they didn’t want to follow in their parents’ career footsteps.

In that instance, both of the parents worked in the investment industry, and all 3 of their children were artists; one was an actor, the second was a film student, and the third was a musician. The parents’ message essentially was, “Even though none of you are never going to be a captain of industry, we will support you in your endeavors. We want to encourage you and we want to share some details about our estate plan.” The parents didn’t share all the details, nor did they bare their family balance sheet, but rather they wanted to let their children know that there would be a trust for them so that they could pursue their dreams. The caveat was that the children had to actually pursue their dreams, whether the arts or otherwise. As long as they were the best actor, filmmaker or musician that they could be, the parents’ plan would support them.

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Please click to read this short piece exploring “Teaching Philanthropy to Youngsters“, as published in Impact! online magazine on January 6, 2025.
There is also a short video clip.

Susan shares a practical approach for teaching young children about philanthropy and the responsibility that comes with privilege.

Last updated: August 4, 2026

I consulted recently with a family who wanted to introduce their middle-school age son to the notion of giving back to his community, and of recognizing that with his privilege came a responsibility.

I suggested to them that they delegate to their son a portion of their annual charitable giving; I recall that we picked $5,000 as his portion, and to a middle schooler, that’s an awful lot of money. We provided him with tools, and told him to do some research and really think about what cause he would like to benefit. He was to make a little presentation to his parents, who pledged that as long as they were satisfied that he did his homework and that his charity selection came from an altruistic motive, they would write the check, even if his selected charity was not one they otherwise may have supported.

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Please read this short piece discussing The most important part of family governance, as published in Point of View online magazine on December 7, 2024, also a short video clip.

Last updated: August 4, 2026

The most important piece of advice I can offer on the topic of involving the next generation in the family governance exercise is this: As your family embarks on developing its governance structure, whether using facilitated family meetings or creating a governance document or engaging in a values exercise, the most important aspect is to make sure there is a mechanism built-in for changing the structure in the future. Provide for a required review every so many years to allow the opportunity for future generations to amend the structure in a way that makes sense for them, that perhaps the founding generation didn’t, or couldn’t possibly, foresee.

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Click to read this short thought piece on 3 Keys to Raising Families in an Atmosphere of Wealth, as published in Talking Trends online magazine on November 5, 2024.

You can also watch this brief video clip.

I am excited that this article was selected to be featured in the Fall 2024 edition of the Signitt Gazett, a semiannual publication that highlights thought-provoking articles and captivating interviews. https://www.signitt.net/gazett

 

Last updated: August 4, 2026

The main takeaway that I would like to leave with everyone is the importance of communicating with your family members about the important topics of your family’s values, culture and legacy, and listening to your children and grandchildren communicating with you about their questions, concerns, and points of view.

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Speaker on “Family Governance and The Single Family Office: Planning for the Next Generation” at the Opal Family Office & Private Wealth Management Forum West 2024, in Napa, CA.

“Susan nails it every time! She first spoke at Opal’s Annual Family Office & Private Wealth Management Forum back in 2014, and we’ve invited her back to speak every year since. Our audiences love her insight and actionable takeaways, and our in-house event planners love her flexibility and responsiveness.”

 — David Leibowitz, SVP of Investor Relations, Opal Group

 

 

“Susan Schoenfeld delivered an insightful and engaging talk to some of our firm’s top clients, focusing on family governance and strategies for growing a lasting family legacy. Her professionalism, depth of knowledge, and warm presence made her a joy to work with, and her message truly resonated with our audience.”

— Michael D. Napier, CFP®, Managing Partner, HORAN Wealth, Cincinnati, OH

 

 

 

“Susan Schoenfeld is a gifted storyteller who blends expertise, experience, and insight in a way that draws people in—and moves them forward. Her keynote at our recent event for affluent families and business owners was met with universal appreciation from clients, our internal team, and outside experts alike. Susan has a rare ability to make complex topics feel clear, relevant, and actionable. Thanks to her contribution, our event was elevated and made more valuable for everyone in the room. She brought the same clarity and impact when speaking to one of our city’s most respected philanthropic organizations.”

— Mike Taylor, Founder & Chief Strategist, Mike Taylor Consulting

 

“Susan connected immediately with a diverse audience and held them rapt for the entire presentation. Her points were well supported, not just with data (over which she showed her mastery), but also with real-world, first-person experiences from her personal and professional background. Also importantly, she was a world-class person with whom to work. Our team loved getting to know her and were genuinely delighted at how friendly and pragmatic she was. She’s permanently on our short list of future speakers!”

— Michael M. Godsy, General Counsel & Director of Operations, LionsGate Advisors, St. Louis, MO

 

 

“We were honored to have Susan as a keynote speaker at our professional advisor seminar. Her presentation was exceptionally well-received. Susan’s insights resonated deeply with professionals across various disciplines, including attorneys, financial advisors, CPAs, and wealth planners.

Attendees were not only impressed by the rich content but also captivated by Susan’s skillful integration of storytelling and practical exercises. These elements effectively underscored key concepts and provided actionable advice for implementation in their respective practices.

Due to the overwhelming positive feedback, we are enthusiastic about inviting Susan back to address other targeted groups. Without hesitation, I highly recommend considering her as a speaker for your upcoming event or conference. You will undoubtedly find her expertise and delivery both insightful and engaging.”

— Gary Garcia, Vice President of Philanthropic Partnerships, The Dallas Foundation, Dallas TX

 

 

“Susan spoke to our network of professional advisors about the importance of the ‘soft’ topics when discussing family wealth. Her message hit home with our group, and it helped facilitate some amazing conversation about charitable giving within families of wealth. Her presentation was precise, thoughtful, and provided some amazing takeaways for our network of advisors. We absolutely loved working with Susan and would recommend her to anyone looking for a knowledgeable speaker!”

— Halee Cunningham, General Counsel/Director of Planned Giving, Blue Grass Community Foundation, Lexington KY

 

 

“As an advisor who deals with money behavior issues each and every day, it was great to have Susan speak at a recent client event of mine. Not only is she articulate and to the point with her message but she really shares a unique angle of openness to the fragile topic of Family ‘money talks.’”

— Christopher Cobb, Managing Director – Investments, Wells Fargo Advisors

 

 

“Susan spoke at our annual conference, and we invited her back to speak at our regional summer conference. An accomplished speaker, Susan addresses the topics foremost in the minds of family enterprise owners and stakeholders, as well as the attorneys and others who serve them. Her organization and responsiveness from planning through follow-up make her a pleasure to work with.”

— Andrew N. Karlen, Esq., (former) President, Attorneys for Family-Held Enterprises

 

 

“Susan is amazing! She was the coolest person at the conference.”

— Peter B. Zwack, Brigadier General U.S. Army (retired), Senior Russia-Eurasia Fellow, National Defense University

 

 

“Thank you so much for speaking for our group this morning. It was a fantastic event and I received excellent reviews from audience members so wanted to thank you again.”

–Eva Minsteris, CPA, Senior Managing Director, JSB Partners

 

 

“Thank you Susan for your fantastic talk at our Marcum Wealth Dimensions meeting. Your insights are spot-on, and the audience just loved it. Everyone was completely engaged.“

–Rorrie Gregorio CPA, Partner and Family Office Practice Leader, Marcum LLP

Read this short piece discussing the importance of Best Governance Practices for Family Offices, as published in Inspiration and Insights online magazine on October 10, 2024, also a brief video clip.

Last updated: August 4, 2026

We can all learn from best practices for families and family offices.

The very best practice for a family is to plan ahead for leadership succession, starting on Day 1. Those families and family offices who think about and plan for their leadership succession from the very beginning are setting themselves up for success.

My second suggested best practice for families of wealth and family offices is a culture of open communication. The family should discuss and identify who they are as a family, what they stand for, not just their value statement, but actually their family story. I often help families craft their family story in such a way that it can be told and retold, not haphazardly, but intentionally and thoughtfully after consideration.

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